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‘Doctor Strange’ proves Marvel’s box office magic

‘Doctor Strange’ proves Marvel’s box office magic

doctor strange proves marvels box office magic 2016 images

Marvel and Benedict Cumberbatch proved to be a magical duo with “Doctor Strange” as it took the top spot at the box office while bringing in over $300 million around the world.

A strong batch of new films drew audiences to the theaters in large numbers this weekend, including Marvel’s “Doctor Strange,” the animated “Trolls” and Mel Gibson’s WWII drama “Hacksaw Ridge,” effectively waking up the sleepy fall box office. The top three films all garnered largely positive reviews from critics, and all recorded A CinemaScores from opening weekend audiences too.

As the superhero in the bunch, “Doctor Strange” easily dominated with $85 million in North America theaters according to studio estimates Sunday. Starring Benedict Cumberbatch as the neurosurgeon turned sorcerer, “Doctor Strange” opened internationally last weekend. It’s already grossed $325.4 million globally.

It’s the fourteenth film in the Marvel Cinematic Universe and the fourteenth to open at No. 1. As one of the lesser-known properties, it far-surpassed “Ant-Man’s” $57.2 million launch, but fell a little short of “Guardians of the Galaxy’s” $94.3 million debut.

Much of the “Doctor Strange” business came from premium large format screens and 3D showings, which, according to RealD, made up 47 percent of the domestic gross.

“Movie theaters exist for a movie like ‘Doctor Strange,'” said Dave Hollis, the executive vice president of distribution for The Walt Disney Company.

For one, Hollis said, it’s just visually different.

“Yes, for a marketing tagline the idea that it’s something that you haven’t seen before is a great way to sell something, but having something that arrests and totally disrupts what people are expecting to see inside of a movie theater is part of what will help jump start what has been a bit of a slower box office lately which is good not only for us but for the entire marketplace,” Hollis said.

The weekend also drove The Walt Disney Studios to surpass the $6 billion mark globally – a first for the studio and a second for the industry.

Disney wasn’t the only one celebrating, though. DreamWorks Animation’s “Trolls,” a family-friendly musical featuring the voices of Anna Kendrick and Justin Timberlake, took second place with $45.6 million in North America, and $30 million internationally. In addition to being one of the first new family films to hit the market in a few weeks, the film also had the added benefit of an original hit song from Timberlake, “Can’t Stop the Feeling.”

And in third place, “Hacksaw Ridge,” Gibson’s film about the true story of the conscientious objector Desmond Doss’s (Andrew Garfield) heroics during the battle of Okinawa, earned $14.8 million. The independently financed film cost a reported $40 million to make.

“It’s a real return to form for Mel Gibson who has obviously had his ups and downs in his personal life, but it is a true meritocracy in this business,” noted Paul Dergarabedian, senior media analyst for box office tracker comScore. “If you make a really great movie, people will judge you based on that movie.”

Gibson hasn’t directed a film since “Apocalypto” in 2006.

Holdovers populated spots four and five. “Tyler Perry’s Boo! A Madea Halloween,” dropped 55% in its third weekend in theaters. It made $7.8 million, bringing its total earnings to $65 million.

Perry also managed to beat out “Inferno” again, which brought in only $6.3 million in weekend two to take fifth place. The Tom Hanks-starrer has grossed $26.1 million to date.

In limited release, the likely awards film “Loving,” about the true story of the couple behind the Supreme Court decision that invalidated laws against interracial marriage, also opened in four theaters to $169,000.

Overall the box office is up around 16 percent from this weekend last year, which Dergarabedian says is attributable to the quality of the new films, audiences’ desire for some escapism before the election on Tuesday and the diversity of content. The top three films all had different ratings too, “Doctor Strange” is PG-13, “Trolls” is PG and “Hacksaw Ridge” is rated R.

“This is the formula that Hollywood should try to recreate every weekend,” Dergarabedian said.

Estimated ticket sales for Friday through Sunday at U.S. and Canadian theaters, according to comScore. Final domestic figures will be released Monday.

doctor strange vs trolls at box office

  1. “Doctor Strange,” $85 million.

2. “Trolls,” $45.6 million.

3. “Hacksaw Ridge,” $14.8 million.

4. “Tyler Perry’s Boo! A Madea Halloween,” $7.8 million.

5. “Inferno,” $6.3 million.

6. “The Accountant,” $6 million.

7. “Jack Reacher: Never Go Back,” $5.6 million.

8. “Ouija: Origin of Evil,” $4 million.

9. “The Girl on the Train,” $2.8 million.

10. “Miss Peregrine’s Home for Peculiar Children,” $2.1 million.

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