‘Glass’ dominates Super Bowl box office while ‘Miss Bala’ fails

glass continues dominating box office whle miss bala fails 2018 images

Super Bowl weekend was easily the slowest movie box office in twenty years as bad weather and not so hot films kept people at home. Super Bowl weekends don’t usually make for bad box office as studios normally do counterprogramming, but the sole new entry “Miss Bala” couldn’t overcome bad reviews, unlike M. Night Shyamalan’s “Glass.”

That last big movie that opened Super Bowl weekend was Liam Neeson’s “Taken” back in 2009 when it brought in $25 million. “Miss Bala” was the only risk taken by Sony, and even with a lowly $15 million budget, it’s still considered a flop.

With the distraction of the Super Bowl, freezing temperatures affecting large portions of North America and only one big new release in theaters in “Miss Bala,” movie going audiences largely took the weekend off from the theaters in what is estimated to be the lowest-earning Super Bowl weekend in nearly two decades.

M. Night Shyamalan’s “Glass” kept a fragile hold on the No. 1 spot for the third time while “The Upside” stayed in a close second on this sleepy box office weekend. Studios on Sunday estimate that “Glass” has earned an additional $9.5 million in ticket sales, bringing its total earnings to $88.7 million.

STX’s “The Upside” added $8.9 million. The Kevin Hart and Bryan Cranston film has held very well in its four weeks in theaters, never dropping more than 30 percent week to week. Its domestic grosses are already up to $75.6 million.

The weekend’s only big newcomer, “Miss Bala,” landed in third place with $6.7 million. Gina Rodriguez stars in the Catherine Hardwicke-directed actioner, which is a remake of a 2011 Mexican film. While on the lower end of projections for the Sony film, “Miss Bala” was also made for a modest $15 million. Still, with a dismal 27 percent on Rotten Tomatoes, it will have its work cut out for itself to break even.

“The box office in 2019 hasn’t gotten its groove back yet,” said Comscore senior media analyst Paul Dergarabedian. “Januarys by and large are not known as blockbuster months and that certainly has held true this year with the month being down 16 percent.”

Aquaman” slid into fourth place with $4.8 million and “Spider-Man: Into the Spider-Verse” clung to fifth with $4.4 million.

Peter Jackson’s World War I documentary “They Shall Not Grow Old” opened on 735 screens after a few single day showings to a robust $2.4 million, which was enough for it to crack the top 10. The Mads Mikkelsen survival thriller “Arctic” also opened in limited release to $56,463 from four locations.

The overall industry grosses from the weekend is estimated to be around $71 million. There hasn’t been a worse-performing Super Bowl box office weekend since 2000.

“We’ve had certain movies hit it big on Super Bowl weekend,” said Dergarabedian. “But it’s all about momentum and we don’t have it right now.”

Some high earning Super Bowl weekend anomalies have included “Taken” and the “Hannah Montana and Miley Cyrus: Best of Both Worlds Concert.”

It’s an undeniable cooling off period from the record 2018 year at the box office, but Dergarabedian said that, “The Calvary is on the way.”

Next weekend, the sequel to “The LEGO Movie” opens nationwide.

North American Box Office

Estimated ticket sales for Friday through Sunday at U.S. and Canadian theaters, according to Comscore. Where available, the latest international numbers for Friday through Sunday are also included. Final domestic figures will be released Monday.

  1. “Glass,” $9.5 million ($12.2 million international).

2. “The Upside,” $8.9 million ($873,000 international).

3. “Miss Bala,” $6.7 million.

4. “Aquaman,” $4.8 million ($4.6 million international).

5. “Spider-Man: Into the Spider-Verse,” $4.4 million ($1.6 million international).

6. “Green Book,” $4.3 million ($11.9 million international).

7. “The Kid Who Would Be King,” $4.2 million ($1.2 million international).

8. “A Dog’s Way Home,” $3.5 million ($3.1 million international).

9. “Escape Room,” $2.9 million ($8.8 million international).

10. “They Shall Not Grow Old,” $2.4 million.

International Box Office

Estimated ticket sales for Friday through Sunday at international theaters (excluding the U.S. and Canada), according to Comscore:

1. “How to Train Your Dragon: The Hidden World,” $40.2 million.

2. “Extreme Job,” $20.9 million.

3. “Qu’est-ce qu’on a encore fait au Bon,” $12.8 million.

4. “Glass,” $12.2 million.

5. “White Snake,” $8.8 million.

6. “Escape Room,” $8.8 million.

7. “Ralph Breaks the Internet,” $8.5 million.

8. “Bohemian Rhapsody,” $7.1 million.

9. “Creed II,” $7 million.

10. “Deadpool 2,” $6.9 million.