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Is it the Oscars or Hollywood studios that deserve a boycott?

Is it the Oscars or Hollywood studios that deserve a boycott?

Is it the Oscars or Hollywood studios that deserve 2016 opinionFor the second year in a row, there’s been a very noticeable lack of color when the Academy Award (Oscars) nominations came out causing many like Jada Pinkett Smith and Spike Lee to speak out about this. They’ve also suggested boycotting the yearly award ceremony, but are they pointing the finger at the wrong institution?

They seem to have forgotten that the Hollywood studios, television and cable networks who are the factories that put out the product that Oscars celebrate. An Oscar vote for Best Picture or Best Actor doesn’t wield as much power as a green light for a film or television project to move forward. You can boycott an awards ceremony which will get some press attention, but it’s quickly forgotten until the following year when it happens all over again or you can simply boycott the factory maker as they rely on your money to keep their jobs.

It’s much scarier for someone like Jada Pinkett Smith to boycott the studios and alienate them for future work, and sadly, boycotting an awards show just doesn’t resonate as loud. At least, Lee did state in his Governors Awards Speech that the problem is deeper than just an awards show, and that’s the point that really needs to be made.

With President Obama becoming the first black president of this country, many people were able to see that racism and racial inequality still do exist and it’s more than just an Acadamy Awards or Hollywood studio problem.

Amid calls for a boycott of the Academy Awards over its all-white acting nominees and Spike Lee and Jada Pinkett Smith both announcing they would sit out this year’s ceremony, the academy’s president said it was time for major changes — and soon.

Academy of Motion Pictures Arts and Sciences President Cheryl Boone Isaacs issued a statement promising more diversity, and quickly, after both Lee and Pinkett spoke out on Monday.

In a lengthy Instagram post, Lee said he “cannot support” the “lily white” Oscars. Noting that he was writing on Martin Luther King Jr. Day, Lee — who in November was given an honorary Oscar at the Governors Awards — said he was fed up: “Forty white actors in two years and no flava at all,” he wrote. “We can’t act?!”

In a video message on Facebook, Pinkett Smith also said she wouldn’t attend or watch the Oscars in February. Pinkett Smith, whose husband Will Smith wasn’t nominated for his performance in the NFL head trauma drama “Concussion,” said it was time for people of color to disregard the Academy Awards.

“Begging for acknowledgement, or even asking, diminishes dignity and diminishes power,” she said. “And we are a dignified people and we are powerful.”

She added: “Let’s let the academy do them, with all grace and love. And let’s do us differently.” The video had amassed 4.5 million by mid-Monday afternoon.

Last year’s all-white acting nominees also drew calls for a boycott, though not from such prominent individuals as Lee and Pinkett Smith. Whether it had any impact or not, the audience for the broadcast, hosted by Neil Patrick Harris, was down 16 percent from the year prior, a six-year low.

Isaacs has made a point of presenting a more inclusive show this year. The Feb. 28 broadcast will be hosted by Chris Rock and produced by “Django Unchained” producer Reginald Hudlin and David Hill. On Saturday, Rock, unveiling a new promotion for the broadcast, called the ceremony “The White BET Awards.”

The academy didn’t respond to messages left Monday.

When Oscar nominations were announced Thursday, Isaacs acknowledged she was “disappointed” that all 20 acting nominees were again white and promised to “continue the conversation” on diversity. Isaacs has worked to diversify membership for the academy, which a 2012 study by the Los Angeles Times found is overwhelming white and male.

But on Monday, Isaacs was more explicit and promised an examination of the academy and a more intense drive to diversify.

“This is a difficult but important conversation, and it’s time for big changes,” she said in a statement released Monday night. “The Academy is taking dramatic steps to alter the makeup of our membership. In the coming days and weeks, we will conduct a review of our membership recruitment in order to bring about much-needed diversity in our 2016 class and beyond.”

Many awards handicappers expected nominations for Idris Elba of “Beasts of No Nation” and Benicio Del Toro for “Sicario.” The N.W.A. biopic “Straight Outta Compton” also failed to earn a best picture nomination, despite some predictions it would. Ryan Coogler’s acclaimed Rocky sequel “Creed” scored only a nomination only for Sylvester Stallone. (Lee’s own movie, the Chicago gang violence hip-hop musical “Chi-Raq” — celebrated by some and scorned by others — also went unnoticed.)

“I’d like to acknowledge the wonderful work of this year’s nominees,” she said. “While we celebrate their extraordinary achievements, I am both heartbroken and frustrated about the lack of inclusion. This is a difficult but important conversation, and it’s time for big changes.

“The Academy is taking dramatic steps to alter the makeup of our membership. In the coming days and weeks we will conduct a review of our membership recruitment in order to bring about much-needed diversity in our 2016 class and beyond,” Boone Isaacs said in what amounted to a rare and unusual move on the part of the Academy.

“As many of you know,” she continued, “we have implemented changes to diversify our membership in the last four years. But the change is not coming as fast as we would like. We need to do more, and better and more quickly.”

“This isn’t unprecedented for the Academy,” added Boone Isaacs. “In the ‘60s and ‘70s, it was about recruiting younger members to stay vital and relevant. In 2016, the mandate is inclusion in all of its facets: gender, race, ethnicity and sexual orientation. We recognize the very real concerns of our community, and I so appreciate all of you who have reached out to me in our effort to move forward together.”

The hashtag “OscarsSoWhite,” created last year, was quickly resurrected online following the nominations. Rev. Al Sharpton — who last year met with former Sony head Amy Pascal following leaked emails that some viewed as racist — on Friday lambasted the academy.

“Hollywood is like the Rocky Mountains, the higher up you get the whiter it gets and this year’s Academy Awards will be yet another Rocky Mountain Oscar,” said Sharpton.

In his post, Lee made it clear the Academy Awards is only part of the problem in an industry with deep-rooted diversity issues. In his Governors Awards speech, Lee said “It’s easier to be the president of the United States as a black person than be the head of a studio.”

“The Academy Awards is not where the ‘real’ battle is,” wrote Lee on Tuesday. “It’s in the executive office of the Hollywood studios and TV and cable networks. This is where the gate keepers decide what gets made and what gets jettisoned to ‘turnaround’ or scrap heap. This is what’s important. The gate keepers. Those with ‘the green light’ vote.”

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