Apple CEO Tim Cook called it a “historic day for the Mac,” Monday as he detailed the upcoming macOS future. At the end of 2020, the company will release its first Mac with Apple silicon.
Cook expects a two-year transition as there are still upcoming Intel-powered Macs in the pipeline. Rather than try to do it all at once, the company is taking a more gentler approach. Smart idea in case anything goes glitchy.
The biggest change this brings for ARM-powered chips is that iOS and iPadOS apps will be able to run natively on macOS in the near future.
“Most apps will just work,” says Apple, meaning you’ll be able to run native macOS apps alongside native iOS apps side by side for the first time.
Apple on Monday provided a glimpse at upcoming software changes designed to make the iPhone even easier to use and also announced a long-anticipated shift to a new type of chip to power its line of Mac computers.
The preview of the next version of the iPhone’s operating system, known as iOS 14, highlighted Apple’s annual conference for computer programmers and mobile app makers. The event, which was delayed for three weeks due to the coronavirus pandemic, took place in virtual form via a webcast from the company’s Cupertino, California, headquarters.
In recognition of the pandemic, Apple’s next iPhone operating system will include an option to put a face mask on a personalized emoji. Upgraded software for the Apple Watch will also detect when wearers wash their hands.
Apple CEO Tim Cook kicked off Monday’s session with remarks that acknowledged the nationwide protests triggered by George Floyd’s death last month at the hands of Minneapolis police, as well as the social and business challenges posed by the worst pandemic in a century.
But most of the presentation revolved around an array of new features that, for instance, could help iPhone users manage their apps better, find new ones, and use their phones to unlock and start their cars remotely. (Though that last feature will initially only be available for a 2021 BMW model.)
Apple also said its Mac computers will begin using its own chips as it phases our the Intel processors that have powered the machines for the past 15 years. Some Macs will have the Apple chips before the end of the year, but the full transition away from Intel chips won’t be completed until 2022.
There had been speculation that Apple would unveil apps that rely on augmented reality, or AR, a technology that melds digitally projected images with the real world. Although Cook has been hyping AR has the next big wave in technology, it hasn’t caught on in the mainstream yet and Apple didn’t drop any new bombshells about it during Monday’s event. Instead, the company disclosed a few relatively minor features in its AR platform for iPhones and iPads in a written summary.
AR Headset Expectations
Apple is widely believed to be working on an AR headset and internet-connected glasses that could be released in the next two to three years. True to its secretive nature, Apple hasn’t disclosed any plans for its own line of AR devices.
The company gave no indication whether the pandemic-driven disruptions in work in the factories that make iPhone parts will delay the release of the next model. The company typically unveils its next iPhones in early September and then starts selling them toward the end of the month.
Analysts believe the release of the iPhone 12 will be come later than usual, but are expecting it still will be on sale well before the pivotal holiday shopping season. Earlier this month, the CEO of chip maker Broadcom, Hock Tan, told analysts he expected a delay in the production of a product made by a major North American smartphone maker. Broadcom is a major supplier for the iPhone.
Apple is expected to roll out as many as four different iPhone 12 models this year, including its first version that will be able to work on the next generation of ultrafast wireless networks known as 5G.
Investors are betting heavily that Apple could emerge even stronger from the pandemic and the associated recession. The company’s stock hit a new all-time high Monday before closing at $358.87 — a gain of 22% so far this year that gives Apple a market value to give the company a market value of more than $1.5 trillion.
Patagonia Takes A Break From Facebook Ads
The outdoor gear company Patagonia is the latest company to announce an advertising boycott of Facebook and its Instagram app for the month of July — or longer — saying the social media giant has “failed to take steps to stop the spread of hateful lies and dangerous propaganda on its platform.”
Patagonia joins The North Face and the outdoor gear company REI, which have announced similar boycotts in recent days. It is not clear how much the boycotts will affect Facebook’s advertising revenue, which was nearly $70 billion in 2019, making up nearly all of its total revenue for the year.
According to Facebook’s ad library, Patagonia spent nearly $1 million on ads about social issues or politics between May 2018 and June 2020. The ads got the “social issues” moniker because they were about environmental issues.
A representative for Facebook did not immediately respond to a message for comment on Monday.
Call For Boycott
Last week, civil rights groups called on large advertisers to stop Facebook ad campaigns during July, saying the social network isn’t doing enough to curtail racist and violent content on its platform.
The groups in the “#StopHateforProfit” campaign, launched Wednesday, include Anti-Defamation League, the NAACP, Sleeping Giants, Color Of Change, Free Press and Common Sense.
The groups say Facebook amplifies white supremacists, allows posts that incite violence and contain political propaganda and misinformation, and doesn’t stop “bad actors using the platform to do harm.”
The big tech companies have struggled over how to manage the floods of posts and videos that users put on their platforms every day. Facebook has been under fire for deciding to leave up posts by President Donald Trump that suggested police-brutality protesters in Minneapolis could be shot.