NBA

NBA does some Gatorade rebranding

NBA does some Gatorade rebranding

NBA does some Gatorade rebranding 2017

NBA to Rebrand D-League as G-League Under New Partnership with Gatorade

If you’re ever looking for an NBA Developmental League game (which you probably won’t be) and you’re having trouble finding it, that’s because the NBA’s minors are now playing under new branding: the NBA Gatorade League.

That’s right, the NBA D-League is now the NBA G-League. As part of the sports drink company’s new deal with the NBA, they get the official naming rights for the league’s significantly less talented little brother. They also get their logo on everything. Everything.

“As part of the partnership, the NBA and Gatorade unveiled a new NBA G-League logo that will be featured across all game balls, team jerseys, on-court signage, and league digital assets,” said the NBA in its official press release.

And they get to use the NBA G-League players as guinea pigs for new drinks and supplements.

“Additionally, Gatorade will incubate its latest products and equipment innovations into NBA G-League locker rooms, and teams will have the opportunity to collaborate with Gatorade to help players maximize their athletic potential and on-court performance.”

Finally, through the Gatorade Sports Science Institute (GSSI), Gatorade will collaborate with the players on enhancements in performance and recovery for basketball in general, similar to how the company got its start helping athletes at the University of Florida stay hydrated and recover.

“Since 1985, GSSI has helped athletes optimize their sports performance and well-being through research, education, innovation, and providing high-caliber sports nutrition science services. GSSI scientists will partner with the NBA G-League on player nutrition and training programs, incorporating the newest technology and innovations in Gatorade testing, product, and equipment.”

Gatorade has been the official sponsor of the NBA since 2015 when it replaced Coca-Cola. I imagine it had something to do with the health perception of Gatorade (especially versus soda), but I think NBA Coca-Cola-League has a bit of a ring to it.

I also feel like Gatorade is too big to be chasing small fish like the D-League. They need to go right for the NBA itself. How does the National Gatorade League sound? Or maybe the Gatorade Basketball League?

NBA
@chrismaurice18

Chris covers everything NBA, NFL and NCAA with his weekly recaps, highlights and anything else he thinks you'll want to know about and more than likely things you don't want to hear about your favorite team. His take no prisoners opinion gets some fans worked up, but that's because he's almost always right.

More in NBA

2017 nba trade deadline winners and losers images

2017 NBA Trade Deadline Winners and Losers

Chris MauriceFebruary 24, 2017
carmelo anthony looking safe with knicks as trade deadline hits 2017 images

Carmelo Anthony looking safe with Knicks as trade deadline hits

Chris MauriceFebruary 23, 2017
kevin garnett blames aau for killing nba 2017 images

Kevin Garnett blames AAU for killing NBA

Chris MauriceFebruary 22, 2017
kyrie irving seems unsure on earth is flat comment now 2017

Kyrie Irving now unsure on ‘earth is flat’ comment

Chris MauriceFebruary 21, 2017
Pelicans Acquire DeMarcus Cousins from Kings for a Bag of Chips and a Flat Coca Cola 2017 images

Pelicans Acquire DeMarcus Cousins from Kings for a Bag of Chips and a Flat Coca-Cola

Chris MauriceFebruary 21, 2017
anthony davis committed to pelicans 2017 images

Anthony Davis committed to New Orleans Pelicans

Chris MauriceFebruary 20, 2017
all star game selection confusing for bradley beal and carmelo anthony 2017 images

NBA All-Star game selection confuses Bradley Beal, Carmelo Anthony

Chris MauriceFebruary 19, 2017
lebron james and dwayne wade stick up for knicks charles oaskley arrest 2017 images

LeBron James and Dwyane Wade stand by Knicks Charles Oakley arrest

Chris MauriceFebruary 10, 2017
ron baker energizing new york knicks fan base 2017 images

Ron Baker energizing New York Knicks fan base

Chris MauriceFebruary 6, 2017

Subscribe to our Daily Newsletter

You will only receive one per day. You'll also get a free THE WALKING DEAD graphic novel with your subscription