NBA

Nike competitors banned on NBA Jerseys

Nike competitors banned on NBA Jerseys

Nike competitors banned on NBA Jerseys2016 images

Nike Competitors Won’t be Allowed to Advertise on NBA Jerseys Come 2017

As you may recall, to the disgruntlement of many NBA fans, Commissioner Adam Silver announced that teams will be allowed to sell advertising space on their jerseys for three seasons beginning with the 2017-2018 season.

“Jersey sponsorships provide deeper engagement with partners looking to build a unique association with our teams, and the additional investment will help grow the game in exciting new ways,” said Silver at the announcement. “We’re always thinking about innovative ways the NBA can remain competitive in a global marketplace, and we are excited to see the results of this three-year trial.”

The patches on the jerseys will be about 2.5 inches on either side, much like the KIA patch found on the NBA All-Star games from this season.

Each team will get to sell their own advertising; however, the NBA, to the relief of many, has already announced that player jerseys will still be available without the patches for those fans who want nothing to do with their favorite team’s sponsor. Additionally, teams will have the option to sell the jerseys with the ads in their own stores for fans, like myself, who are sticklers for details and want their memorabilia to be 100 percent accurate.

There’s certainly a lot of money in it for owners. Brooklyn Nets CEO Brett Yormark said he’s hoping to make a cool $6 million a season from the ad space; however, he may be low-balling that number based on Chevrolet’s $45 million deal with soccer club Manchester United.

There’s no telling what a company would be willing to pay to have their logo on LeBron James or Kevin Durant’s chest. The NBA has already restricted specific industries, though. Alcohol and tobacco giants, as well as gambling sites (including one-day fantasy sites), can forget out slapping a symbol on Chris Paul. Political ads are also forbidden, so you won’t be seeing a little Donald Trump face on Dwayne Wade’s chest.

nike clubs out competitors on nba jerseys

And, finally, anyone who Nike considers a competitor can forget about it. The clothing giant takes over the NBA’s merchandising next season, and they have no plans to allow Adidas logos back on NBA jerseys anytime soon.

Personally, I liked Reebok’s NFL jerseys better from a consumer standpoint (the material breaths a lot better, and the collar doesn’t strangle me), so let’s hope Nike doesn’t screw these up.

Unfortunately, media outlets are also banned, so I guess you won’t be seeing my face on Anthony Davis’ chest either.

NBA
@chrismaurice

Chris covers everything NBA, NFL and NCAA with his weekly recaps, highlights and anything else he thinks you'll want to know about and more than likely things you don't want to hear about your favorite team. His take no prisoners opinion gets some fans worked up, but that's because he's almost always right.

More in NBA

adam siler knicks fan fighter

James Dolan on his own with New York Knicks fan fight

Chris MauriceApril 26, 2017
Rockets Patrick Beverley wants more NBA control over fans 2017 images

Rockets Patrick Beverley wants more NBA control over fans

Chris MauriceApril 24, 2017
knicks unprofessional timeline for kristaps porzingis trade rumors 2017 images

Knicks unprofessional timeline for Kristaps Porzingis trade rumors

Chris MauriceApril 17, 2017
los angles clippers woes continue with jazz 2017 images

Los Angeles Clippers woes continue with Jazz

Chris MauriceApril 17, 2017
phil jackson pulls welcome mat out from under carmelo anthony 2017 images

Phil Jackson pulls welcome mat out from under Carmelo Anthony

Chris MauriceApril 15, 2017
tracy mcgrady vindicated by pro basketball hall of fame 2017 selection images

Tracy McGrady vindicated by Pro basketball Hall of Fame 2017 selection

Chris MauriceApril 9, 2017
boston celtics keeping lead on cleveland cavaliers 2017 images

Boston Celtics keeping lead on Cleveland Cavaliers

Chris MauriceApril 3, 2017
devin booker 70 points doesn't help suns against celtics 2017 images

Devin Booker’s 70 points doesn’t help Suns against Celtics

Chris MauriceMarch 27, 2017
how bad is lonzo balls father lavar hurting his nba future 2017 images

How bad is Lonzo Ball’s father LaVar hurting his NBA future?

Chris MauriceMarch 21, 2017

Subscribe to our Daily Newsletter

You will only receive one per day. You'll also get a free THE WALKING DEAD graphic novel with your subscription