Football

Facebook pulls out on NFL Thursday Night Football streaming

Facebook pulls out on NFL Thursday Night Football streaming

facebook pulls out on nfl thursday night football streaming 2016 images

Facebook Withdraws from Bid to Live Stream Thursday Night Football Games

It looks like the NFL won’t be a part of Facebook’s new video streaming service. The social media giant announced that it has withdrawn its bid to live stream NFL Thursday Night Football among other games, which it was competing against Verizon and Amazon among others for the rights to.

Realizing the potential in the growing market for live streaming and watching games directly over the internet, the NFL recently opened up a round of negotiation and bidding for the top tech companies to make games and events more accessible for so-called “cord-cutters”—those who are moving away from cable TV and opting for services such as Netflix, Hulu, and Amazon Prime.

Apparently, Facebook “balked” at the NFL’s proposed advertising model. While the company had a revolutionary idea for handling the games, the league seemed to be stuck in the past.

“There’s a lot of interesting things we can do with sports,” said Facebook vice president of partnerships Dan Rose. “If you think about how people engage on Facebook today, it’s not really around watching three hours of video…There are a lot of different cuts you can imagine.”

The league didn’t seem willing to stray away from commercials in the live stream, which Facebook saw as a deal breaker. The early-morning games in London, England weren’t exactly appealing either.

The main problem is the NFL knows what they have, and they aren’t overly willing to negotiate. CBS and NBC paid around $45 million a game for the rights to Thursday Night Football in 2016 and 2017, and Yahoo ponied up $17 million to live stream 2015’s London matchup. While Mark Zuckerberg and Company have more than enough in the bank to satisfy the league’s price tag, they refuse to be trapped by the NFL’s policies on advertising and accessibility of the games.

I know I’m usually pretty harsh on the NFL, but c’mon, man. There’s a reason Zuckerberg is the fifth richest person in the world. Say what you want about him, the man built a fantastic company, and they know what they’re doing when it comes to 21st-century advertising.

You don’t post $1 billion profit on accident.

Football
@chrismaurice18

Chris covers everything NBA, NFL and NCAA with his weekly recaps, highlights and anything else he thinks you'll want to know about and more than likely things you don't want to hear about your favorite team. His take no prisoners opinion gets some fans worked up, but that's because he's almost always right.

More in Football

Top 5 Quarterbacks to watch in NFL 2017 images

Top 5 Quarterbacks to watch in NFL 2017

Shane MclendonFebruary 22, 2017
Darrelle Revis Felonies 2017 images

Darrelle Revis Felonies

Shane MclendonFebruary 20, 2017
darrelle revis could save jets nearly $10 million 2017 images

Darrelle Revis could save Jets nearly $10 million

Chris MauriceFebruary 20, 2017
Tom Brady and the New England Patriots jersey conspiracy 2017 images

Tom Brady and the New England Patriots jersey conspiracy

Shane MclendonFebruary 16, 2017
victor cruz era ends as giants cut wide receiver 2017 images

Victor Cruz era ends as Giants cut wide receiver

Chris MauriceFebruary 15, 2017
Chances for Atlanta Falcons to Rise up in 2017 images

Chances for Atlanta Falcons to Rise up in 2017

Shane MclendonFebruary 14, 2017
jerry jones cant bear thought of losing tony romo 2017 images

Jerry Jones can’t bear thought of losing Tony Romo

Chris MauriceFebruary 13, 2017
kirk cousins payday could make him highest in nfl 2017 images

Kirk Cousins payday could make him highest in NFL

Chris MauriceFebruary 13, 2017
myles garrett gives dallas cowboys a video idea 2017 images

Myles Garrett gives Dallas Cowboys a video idea

Chris MauriceFebruary 13, 2017

Subscribe to our Daily Newsletter

You will only receive one per day. You'll also get a free THE WALKING DEAD graphic novel with your subscription