Tech News

Is there room for SEO when Google keeps changing the rules?

Is there room for SEO when Google keeps changing the rules?

google keeps changing rules for seo 2015

Panda, Penguin, Hummingbird, Pigeon; It would seem that Google has unleashed almost every animal that it can think of in a bit to prevent the manipulation of its search results by keen webmasters and every time one of these new updates comes out there is always talk that SEO has come to an end and that it is no longer possible to manipulate the search engines.

If you sit back and think about it, the updates are just really Google’s way of responding to weaknesses in its own algorithms – sure each time one of those weaknesses is patched it can no longer be exploited but there will always be another weakness. It is the nature of computing that dictates the undying ability to reverse engineer any system that is put in place, google algorithms notwithstanding.

The latest update from Google dubbed Phantom 2 is a quality update that has had a wide spread effect on rankings across the board. To some this will once again signal the end of SEO but to me it just shows that Google are getting desperate and are clearly changing their tactics from the unleashing of wild beasts to scaremongering with mythical creatures.

The reality is that Google can only use machine learning to rank websites in the best way possible but all of their efforts have to be automated – sure they have some manual reviews in certain areas rife with manipulation such as the payday loans niche but in most areas they steer clear of this, seeing manual intervention as a weakness, so they are always using what is essentially a computer algorithm to determine how relevant any particular site is in regard to a search query. This algorithm can always be gamed because it has a set of ideal parameters that it will accept as being the best.

google seo rules keep changing 2015Whilst the job of a search engine optimisation expert may change from day to day in terms of the specific manipulations that need to take place the overall objective is always the same – to guess the ideal input that is required to satisfy that algorithm – and this can be achieved in only one way – experimentation.

As long as the SEO community keep changing tactics as often as Google keep changing their algorithms then SEO will never be dead and Google will never rain supreme.

Besides, the reality is that Google simply aren’t very good at effectively ordering search results and if they truly managed to gain 100% control over the SERPS then people would probably go elsewhere for Internet queries because it is often the enthusiastic webmasters that so desperately try to get their results to the number one spot on Google who actually have the best information to offer the people that are searching for the keyword or phrase in question.

Click to add a comment
Tech News

David is a practicing systems administrator by day at, but by night he lets loose all his tech expertise on our site.

More in Tech News

the samsung galaxy note 7 bombs 2016 images

Samsung Galaxy Note 7 bombs

Marius MaronillaOctober 24, 2016
Bill Belichick doesn't hate Microsoft surface just bad technology 2016 images

Bill Belichick doesn’t hate Microsoft Surface just bad technology

Shane MclendonOctober 22, 2016
behold the nintendo switch is here 2016 images

Behold, the Nintendo Switch has arrived

Marius MaronillaOctober 22, 2016
gaming weekly playstation vr and resident evil hd kills it 2016 images

Gaming Weekly: Playstation VR and Resident Evil HD kills it

Max SmithOctober 19, 2016
microsoft defends surface tablet after bill belichick trashes it 2016 images

Microsoft defends Surface Tablet after Bill Belichick trashes it

Chris MauriceOctober 19, 2016
gears of war 4 remins us what we always loved about it review 2016 images

REVIEW: ‘Gears of War 4’ reminds us what we always loved about it

Max SmithOctober 18, 2016
microsoft throws shade at ios security 2016 images

Microsoft throws shade at iOS security

Marius MaronillaOctober 18, 2016
twitter ramping up video beyond phones with periscope 2016 tech

Twitter ramping up video beyond smartphones with Periscope

Jeffrey LangOctober 16, 2016
galaxy note 7 recall costing samsung over $5 billion 2016 tech images

Galaxy Note 7 costing Samsung billions

Jeffrey LangOctober 16, 2016

Subscribe to our Daily Newsletter

You will only receive one per day. You'll also get a free THE WALKING DEAD graphic novel with your subscription