Rafael Nadal may be having a rough season on the court this year, but off the court, he’s still a hot commodity and Tommy Hilfiger is taking full advantage of that. The designer has welcomed with open arms, the Spanish tennis star to be the new face and very muscular body of their underwear line for the next two years.
Tommy Hilfiger had this to say about their newest brand ambassador, “Because we’re so global now, Rafael Nadal resonates globally in most countries in the world. He also looks amazing in the underwear and the clothes. He’s not doctored up, that’s the real guy. Rafael embodies an effortless sense of style that exemplifies and reflects our brand spirit – he’s confident, fun and cool.” Not to mention that he’s one of those guys everyone likes to see in a pair of tight underwear.
Nadal spoke in support of his new role for the brand, “I’ve known Tommy and his family for years. When he approached me for the collaboration, I was very excited to work with my friend and one of the world’s most renowned fashion designers. I’m honored to have this opportunity to collaborate with such an iconic American brand.” He also added, “Working with Tommy is a fantastic experience – he’s always got a smile on his face and a positive attitude. He’s a very special person with great taste and an eye for design. He always knows what looks best and is good at giving style advice.”
Rafi and Hilfiger have also teamed up to present TH Bold, a new signature scent for men.
The designer had Nadal strip down for a video that has quickly gone viral, and it’s not surprising as the Spaniard does strip it all the way down with his signature smirk. You can see the whole thing below along with the video for TH Bold, where Nadal takes part in a game of ‘strip tennis.’
Nadal is currently playing in the 2015 US Open at Flushing Meadows. Hopefully, his game will pick up as much as his marketing prowess has.
Rafael Nadal for Tommy Hilfiger: it all comes off
Tommy Hilfiger Underwear Launch with Rafael Nadal NYC