Waist trainers are the newest celebrity trend that has caused their fair share of controversy. However, despite the ample amount of criticism the waist-trimming device has gotten, the Kardashians continue to be its biggest fan, customer and advertiser.
Earlier this week, Khloe Kardashian posted a picture of her wearing her waist trainer on her Instagram with the caption reading, “I’m obsessed with the gym but a little extra help never hurt nobody @waistgangsociety and @premadonna87 keep my waist snatched and posture perfect. Once you try it, you will become obsessed!!!! Head over to whatsawaist.com the ONLY place to get your waist trainer!!!!”
Khloe’s picture got plenty of backlash, as the star’s waist looked abnormally small in the shot. In addition, many were criticizing how Khloe is advertising the waist trainer, despite being public about her commitment to living a health lifestyle. (Note: researchers have found that waist trainers can be damaging to your internal bones and organs).
Nonetheless, early Saturday sister Kourtney Kardashian joined in on the fun and posted a picture of herself in a trainer. In addition to the picture Kourtney wrote a caption reading, “I am pretty much the queen of multitasking. Obsessed with anything where I am doing more than one thing at a time, especially since I skipped the gym today. A little Saturday morning waist cinching and working on my posture while cleaning out my closet…”
Kourtney Kardashian, Instagram post:
I am pretty much the queen of multitasking. Obsessed with anything where I am doing more than one thing at a time, especially since I skipped the gym today. A little Saturday morning waist cinching and working on my posture while cleaning out my closet. Thank you @premadonna87 @waistgangsociety for my obsession!!! You can get one at whatsawaist.com. ???
In addition, sister Kim has been vocal about using a waist trainer as well.
When asked about the newest trend in Hollywood, Doctor Pouya Shafipour of Wellesley Medical in L.A. said that the device is more about making women feel confident, and therefore want to eat right and work out more, rather than being a weight loss technique in itself. In addition he warned about the side effects that could potentially arise from waist training saying, “I’m worried about what effect it has on the lower intestines with pushing the contents into the pelvic reason. That is a concern, in addition to compressing the diaphragm, which causes pulmonary problems. Basically there is potential for internal organ compression causing kidney, gastrointestinal and lung issues.”
Jessica Alba is on the defense after a $5-million lawsuit was filed against her empire, The Honest Company. Those involved in the lawsuit claim many of the products made by the company have been “deceptively and misleadingly labeled and marketed.” Going on to say that many of the “natural” products are filled with “unnatural” ingredients.
Since the details of the lawsuit became public, Jessica has come out to defend her company saying that her daughters are “growing up in a safer home” because of the products that The Honest Company provides.
The 34-year-old actress went on to explain:
“Seven years ago, when I was pregnant with my first daughter, I was frustrated by the lack of healthy and safe product options for me and my new family. I started The Honest Company to develop safe and effective products not just for my children, but also for families everywhere. I am very proud that we have built this company into an industry leader focused on using natural ingredients and developing products that people love.”
Despite the criticism, Jessica maintains that the allegations of mislabeling are “baseless and without merit.”