With “Us,” Jordan Peele once again holds the mirror up for society, and it’s record breaking box office numbers show just how much moviegoers are happy to look at that reflection. Hollywood studios usually avoid politically charged films, but Peele has shown them how to do with horror.
He’s not the first to do this, as the masters of horror like Wes Craven and George Romero were one of the firsts to do this. Peele has just taken it further and really held the mirror up higher. With the success of “Get Out,” audiences were primed and ready for “Us.”
Jordan Peele has done it again. Two years after the filmmaker’s “Get Out” became a box-office sensation, his frightening follow-up, “Us,” debuted with $70.3 million in ticket sales, according to studio estimates Sunday.
The opening, well above forecasts, had few parallels. It was the largest debut for an original horror film (only the “It” remake and last year’s “Halloween” have surpassed it in the genre) and one of the highest openings for a live-action original film since “Avatar” was released 10 years ago.
In today’s franchise-driven movie world, seldom has a young director been such a draw. But moviegoers turned out in droves to see what kind of freak-out Peele could muster in his sophomore release.
“Peele has really crafted an extraordinary story that I think once again is going to capture the cultural zeitgeist,” said Jim Orr, distribution chief for Universal. “He is recognized as just an amazing talent. He crafts films that make you think, that are extraordinarily well-acted, well-written and are amazingly entertaining.”
“Us” took over the top spot at the box office from “Captain Marvel,” which had reigned for two weeks. The Marvel Studios superhero release slid to second place with $35 million in its third week. In three weeks of release, it’s made $910 million worldwide, and will soon become the first $1 billion release of 2019.
Other holdovers — the animated amusement “Wonder Park” and the cystic fibrosis teen romance “Five Feet Apart”— trailed in third and fourth with about $9 million each in their second week.
But the weekend belonged overwhelming to “Us,” which more than doubled the $33.4 million domestic debut of 2017′s Oscar-winning “Get Out.” The former “Key & Peele” star’s first film as writer-director, “Get Out” ultimately grossed $255.4 million on a $4.5 million budget.
“Us” cost $20 million to make, meaning it’s already a huge hit for Peele and Universal Pictures, which notched its third No. 1 release of the year following “Glass” and “How to Train Your Dragon: The Hidden World.”
It’s also, as Peele has said, more thoroughly a horror film. While “Us” has drawn very good reviews (94 percent fresh on Rotten Tomatoes), audiences gave it a relatively low “B″ CinemaScore. Paul Dergarabedian chalked that up mainly to moviegoers feeling shell-shocked when they emerged from the theater.
“Us” stars Lupita Nyong’o and Winston Duke as vacationing parents whose family is faced with eerie doppelgangers of themselves. The film added $16.7 million from 47 international territories.
While “Us” was propelled by a number of things, including Nyong’o and buzz out of its SXSW premiere, the main selling point was Peele. The 40-year-old director already has an imprimatur matched only by veteran filmmakers like Clint Eastwood.
“It’s really difficult for a director to become a superstar whose name gets people in theater, and Jordan Peele has done just that,” said Dergarabedian. “He’s a superstar director with a brand all his own, and that’s with two feature films under his belt. That’s pretty astonishing. That just doesn’t happen.”
After a sluggish January and February, the overall box office has rebounded thanks to “Captain Marvel” and “Us.” The weekend was up 15.3 percent from last year, according to Comscore.
The weekend followed an especially tumultuous week in Hollywood. On Monday, Warner Bros. chief Kevin Tsujihara stepped down following a sex scandal. On Wednesday, the Walt Disney Co. completed its $71.3 billion acquisition of 21st Century Fox.
In absorbing one of the six major studios in 20th Century Fox, Disney quickly made many layoffs and shuttered Fox 2000, the Fox label behind hit book adaptations like “Hidden Figures” and “Life of Pi.”
North American Box Office
Estimated ticket sales for Friday through Sunday at U.S. and Canadian theaters, according to Comscore. Where available, the latest international numbers for Friday through Sunday are also included.
1. “Us,” $70.3 million ($16.7 million international).
2. “Captain Marvel,” $35 million ($52.1 million international).
3. “Wonder Park,” $9 million ($5 million international).
4. “Five Feet Apart,” $8.8 million ($6.2 million international).
5. “How to Train Your Dragon: The Hidden World,” $6.5 million ($6 million international).
6. “A Madea Family Funeral,” $4.5 million.
7. “Gloria Bell,” $1.8 million.
8. “No Manches Frida,” $1.8 million.
9. “Lego Movie 2: The Second Part,” $1.1 million ($6.2 million international).
10. “Alita: Battle Angel,” $1 million ($1.6 million international).
Worldwide Box Office
Estimated ticket sales for Friday through Sunday at U.S. and Canadian theaters, according to Comscore. Where available, the latest international numbers for Friday through Sunday are also included.
1. “Captain Marvel,” $52.1 million.
2. “More Than Blue,” $29.6 million.
3. “Us,” $16.7 million.
4. “Song of Youth,” $11.3 million.
5. “Money,” $10.3 million.
6. “Green Book,” $8.1 million.
7. “Bohemian Rhapsody,” $7.6 million.
8. “Five Feet Apart,” $6.2 million.
9. “Lego Movie 2: The Second Part,” $6.2 million.
10. “How to Train Your Dragon: The Hidden World,” $6 million.