The weekend box office had a lot going against it, but it’s survived worse with Hurricane Sandy and winter months, but August continues being a drop the crap movies month so dismal numbers are expected. It used to be January was the known month for studios to drop the movie they lost faith in, but August has crept into that category for many years now.
While Hollywood may want to blame Hurrican Harvey, the Floyd Mayweather vs. Conor McGregor fight or whatever else they can, the fact that people just won’t come out for crappy movies can’t be ignored.
Hollywood effectively took the weekend off, resulting in one of the most dismal box-office results in 16 years.
An already slow August came to a screeching halt at the multiplex, where no major new releases were unveiled. That left the Samuel Jackson-Ryan Reynolds action-comedy “The Hitman’s Bodyguard” to top all films for the second week with an estimated $10.1 million in ticket sales.
But the entire slate of films grossed only about $65 million in North America and the top 12 films generated just $49.6 million. There have been similarly slow weekends in recent years, including
Mid-August through early September is historically the sleepiest time of the year for the movie business, but it’s been especially so this year. This August is down a whopping 35 percent from last year, according to comScore. Next week is expected to be just as bad: No new wide releases are scheduled for Labor Day weekend.
For many, the weekend’s top entertainment option was Saturday night’s Floyd Mayweather-Conor McGregor match. The Fathom Events simulcast of the fight was one of the more popular offerings in theaters, taking in $2.4 million from 481 screens.
But the bigger problem was the death of significant releases. The six major studios have released only two new wide-release films this August: Sony‘s poorly received Stephen King adaptation “The Dark Tower” and Warner Bros.’s successful horror spinoff sequel “Annabelle: Creation.” The latter came in second this weekend with $7.4 million, bringing its three-week total to $77.9 million.
The Weinstein Co. animated release “Leap!” was one of the few new films to hit theaters. It earned a scant $5 million, according to studio estimates Sunday.
“It’s a black eye for Hollywood but not a knock-out punch,” said Paul Dergarabedian, senior media analyst for comScore. “Make no mistake about it; there was little foot traffic in theaters this weekend. But the story line will change in two weeks when ‘It’ opens.”
That second recent King adaptation is the only near light on the horizon for theaters, which are struggling through the lowest-grossing summers in years. ComScore estimates that this will be the first summer in a decade not to cross $4 billion in domestic ticket sales. The summer as a whole is running 14 percent behind last year — and the deadly quiet August is a big reason.
Hurricane Harvey had a minimal effect on nationwide grosses. Instead, mediocre offerings were largely to blame. The Bruce Lee homage “Birth of the Dragon” opened with $2.5 million in 1,618 theaters for BH Tilt and WWE Studios. The low-budget Sony Christian film “All Saints” took in $1.6 million from 846 theaters.
One of the few bright spots on the weekend was the expansion of the Weinstein Co.’s “Wind River,” Taylor Sheridan’s thriller set on an Indian Reservation in Wyoming. The Jeremy Renner-led film expanded to 2,095 theaters and earned $4.1 million in its fourth weekend.
Steven Soderbergh’s heist comedy “Logan Lucky” also held well in its second week, taking in $4.4 million. The film’s $15 million two-week total, though, isn’t the movie industry game-changer its makers hoped it would be.
With so little action, Warner Bros. put one of the summer’s biggest hits — “Wonder Woman” — back into theaters ahead of its home entertainment release. It added $1.7 million, or about three times what the 3-D restoration of James Cameron‘s “Terminator 2: Judgment Day” made in 563 locations. Cameron was much criticized last week for comments he made about the feminist credentials of “Wonder Woman.”
Estimated ticket sales for Friday through Sunday at U.S. and Canadian theaters according to comScore. Where available, the latest international numbers also are included. Final domestic figures will be released Monday.
- “The Hitman’s Bodyguard,” $10 million ($9.1 million international).
- “Annabelle: Creation,” $7.4 million ($22 million international).
- “Leap!” $5 million.
- “Wind River,” $4.4 million.
- “Logan Lucky,” $4.4 million ($1.6 million international).
- “Dunkirk,” $4 million ($5.6 million international).
- “Spider-man: Homecoming,” $2.7 million ($2.8 million international).
- “Mayweather vs. McGregor,” $2.6 million.
- “Birth of the Dragon,” $2.5 million.
- “The Emoji Movie,” $2.4 million ($7.2 million international).