It’s not surprising that Apple is already claiming that they will be selling out of their highly marketed Apple Watch on Friday when it comes available for pre-sale. With 38 models to choose from, the company is playing it smart doing pre-sales two weeks ahead of when it is to become available. The demand has led many to feel that many who pre-order will still be waiting to receive the coveted watch on launch day.
“We expect that strong customer demand will exceed our supply at launch,” Angela Ahrendts, Apple senior vice president of Retail and Online Stores, said in a statement Thursday morning.
Friday also marks the first day the smartwatches will be available for customers to try on at Apple retail stores across the U.S., and eight international regions: Australia, Canada, China, France, Germany, Hong Kong, Japan, and the UK.
Shoppers at the Galeries Lafayette in Paris, Isetan in Tokyo, Selfridges in London, and select authorized resellers in Japan and China will also be able to get a glance at the watches.
The Apple Watch is the company’s first new consumer product in five years — and its first since Steve Jobs died.
Apple relies heavily on a single product — the iPhone — for most of its revenue. Its latest device, the iPad, has had a slump in sales given the success of smartphones with larger screens, sometimes called phablets.
Reviews have come in rather mixed on the watch with the New York Times commenting that while it has a very steep learning curve, it was well worth the effort once it was figured out.
The question now is whether or not consumers think the Apple Watch is as revolutionary as the iPod or iPhone.
In general, for the past few months, interest in Apple’s first wearable device is abundant, especially in China, where knockoff versions are already being sold. But sales receipts for the real thing will tell the final tale.
The Apple Watch will come in three models. The cheapest — the Apple Watch Sport — costs $349.
The stainless steel model will start at $549 (38mm version) and $599 (42mm size). Prices will then go up to $1,049 and $1,099.
The high-end version, called the Apple Watch Edition and made from 18-karat solid gold, will range in price from $10,000 to $17,000.